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Social Media and Meet Tweets

Last week I participated in a Twitter chat moderated by our colleague Joan Eisenstodt.  This particular discussion was focused on association meetings.  Meetings professionals participate in these chats every week by logging in to tweetchat.com using their Twitter account login and password and entering the group name #assnchat.  Many use free thirdparty web-based tools to view the activity of their selected groups.  The topic a week ago was “how to use social media tools to create communities around individual event agenda items.”  The question was driven by the never-ending search for ways to increase interaction among meetings participants as well as registrations and attendance.  In the course of an hour, there were about 200 interactions among the 20 or so participants.  It was an excellent example of how Twitter and other SM tools can be used to conceive and produce more engaging f2f meetings.

Social media (SM) is a topic enjoying a lot discussion these days.  Tools (e.g., Facebook, LinkedIn, Twitter) that enable people to connect to form relationships sound perfect for meetings right?  Well you better believe it.  MCMag.com reports that a majority of respondents used Facebook, LinkedIn and Twitter to market meetings.

mpusesmweb2

 

How to Participate in Twitter Chats

This is a terrific set of step by step instructions by Lara McCulloch-Carter on how to get involved in Twitter chats with Tweetchat.  The specific example used in this video pertains to the Eventprofs chat held Monday 9-10 PM EST / 6-7 PM PST and Thursday 12-1 PM EST / 9-10 AM PST.

 

Using Social Media to Promote Events

David Meerman Scott's keynote speech at the Convention Industry Council CMP Conclave June 7, 2009 in San Antonio, Texas. The audience was professional meeting planners and David shared how to use The New Rules of Marketing & PR to promote events.

 
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Mandarin Oriental Hotel Miami

Mandarin Oriental Hotel Miami

The hotel’s convenient location on Brickell Key – an island enclave located in the heart of Miami’s business and financial district – makes Mandarin Oriental, Miami the perfect selection for your next meeting, while offering easy access to all airports, attractions and amenities of Miami and South Florida.

 

1 in 10 write reviews while 2 in 10 read reviews

Hotel Reviews Benefit Hoteliers

Results of the latest Market Metrix Hospitality Index™ indicate that "people who write reviews after their stay are happier with their experience compared to guests who did not post a review. And this difference extended to guest loyalty. Guests who wrote a review after their stay were 20% more likely to recommend the hotel and 40% more likely to return, compared to guests who did not write a review."

The findings dispel commonly held concerns that reviews are more likely to have negative impact.  In fact, data indicates that reviews tend to improve the guest/hotel "fit".

Market Metrix http://www.marketmetrix.com/

 

Polling

Are you using social media tools to promote events?
 

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in General Discussion Topics by JoanEisenstodt, 30-06-09 14:37

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