Good Stuff from Joan Eisenstodt

Periodic musings of one of the Meetings Industry\'s recognized educators.

Stay up to date and in the know on the industry's top issues and events. Joan has over 30 years experience in every facet of event planning and is regularly recognized as one of the most influential people in the industry. Take advantage of her passion for our industry and life-long learning. Bookmark this page today.

Tag >> Marketing

You oughta be in pictures...

Posted by: JoanEisenstodt in Marketing on Aug 13, 2008

A lively discussion has taken place among a few colleagues about a re-launch of a publication read by many in our industry.  We have puzzled over the image on the cover of the first issue: a white male.  His back faces out and thus we can't tell how old he is - he could be anywhere from 18 to 45 .. unless he's had his hair touched up nicely.  He appears to be looking out a window.

Images, in

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Where the jobs are ....

Posted by: JoanEisenstodt in Sales Marketing, Meeting Planning, Marketing, Hotel, Employment, Convention Industry Council, APEX on May 30, 2008

When I saw the headline, I began singing it to the tune of "Where the boys are ..." .. an old Connie Frances tune about going to FL for Spring break.

Watching the migration of jobs fascinates me.  This article in today's New York Time made me wonder where jobs for our industry will be.

In the last weeks, as airlines cut service dramatically to many markets and fares went up and up and up (I paid

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Better than cold calls: smart marketing

Posted by: JoanEisenstodt in Marketing, Food Catering on Apr 15, 2008

I've been a participant and a trainer at a number of meetings at this hotel.  Each quarter they send out a superb 'marketing' email - not the usual update on what's new and fabulous tho' you can get it there.  And I don't think I've received any cold calls from them - THANK goodness! - and yet, they are in my mind often since I've used some of the "tools" they've sent.

 Recipes!  Always recipes that their chef develops and they send to customers and prospects.  Brilliant!  They are easily used and sent on (see below tho' w/o the photo) and are yummy and fun AND by asking for feedback after you've made it, you're building a relationship with the property and esp. w/ the chef.  BRAVO! to Saddlebrook Resort for getting it.

What are some other brilliant marketing ideas you've seen .. or recipes you've received from properties that are easily adapted for home use?

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